Food Flavored Video: Hobart by Sail On! Sail On!

We all know them. Maybe. They are the beefy guys at the party who show up with a bag of chips, do a couple of bro hugs and start raising the roof while the other party goers chant "Dip! Dip! Dip!" They are the slimy greasers who take an ice cream scoop of pureed chickpeas, slop it on some lady's breasts and proceed to dip those babies clean. They are the loud male sports fans at the bar high-fiving and plinking Sabra tubs together when their team scores a point. They are the people that suffer from hyper toxic hummasculinity.

Over the last week Sail On! Sail On!'s social media has been besieged by these hummus bros bragging and belching about how they can eat more hummus than the band. It all came about because of the band's video for their single "Hobart." Skinny, one of the members of Sail On! Sail On! asked some friends to bring a plate of vegan food over to his house. 90 percent of them brought hummus. So Skinny and Ethan (another band member) decided that during the 2:50 song they would attempt to eat 1kg of hummus while also taking turns singing the lines of the song. The band completed the video in one take, no way they would be able to eat that much hummus again, and uploaded it to Youtube. Then the hummus pissing contest began. Vitriol like "DZ and Dunies were at least impressive. This just nasty and music doesnt suit :/" and "mate, you can't even finish a 1KG tub of hummus between the two of you" was sent their way. The band calmly suggested that if people wanted to try the challenge themselves they could film it and send it to the band. If anyone could successfully sing the lines in the song while finishing a 1kg tub of hummus in 2:50, Sail On! Sail On! would send them a free record. Just by attempting the challenge a person could earn a free download of the album.

Watch Sail On! Sail On!'s hummus challenge:



Hummus Free Version: